Viral Marketing is the name given to marketing that is designed to spread like a virus through a social network. A successful piece of viral marketing makes it easy and compelling for people to pass it on to their peers. The term Viral Marketing was coined by a Harvard Business School professor, Jeffrey F. Rayport, …
Our prospects are looking for somebody to trust. Regardless of our product or service offering, we have to become the expert in the mind of our prospect – otherwise they will go elsewhere. This is especially true for those of us who sell advice or consultancy – be it design and graphics or legal/ financial …
Many businesses try (and fail) to be all things to all people. Most successful businesses have a real understanding of what is special about them – what their Niche is. Niche marketing is all about narrowing your focus… specialising… establishing yourself as the expert in a tightly focussed range of products or services. NicheCompact Oxford …
The freemium model for businesses isn’t new, it’s been around for a while and in it’s present form is particularly popular with many of the Web 2.0 businesses. As a techie and business geek it’s a term I’m used to, but talking to a colleague today I was reminded that there’s still an awful lot of business …
There is an inevitable pressure on price. In organisations with large sales forces, many disagreements stem from a perception that some “lazy sales people sell on price”. In smaller businesses, price is one of the weapons at our disposal. However, we must ensure that we avoid falling into the trap of giving too much away …
Many businesses make the simple mistake of promoting Features when they would profit far more from promoting the Benefits of their product or service. One of the hardest tasks is writing words that encourage people to buy from you. It isn’t enough to say that you sell the “best product ever” or have the “largest …
Recently I was asked by an entrepreneur what the average marketing budget was for his industry. When I asked why, he explained that he wanted to know if he was spending too much or too little on his marketing. Well I didn’t know what the average marketing budget for his industry is and I didn’t …
A new survey by ProjectWord found that: Nearly 40% of new companies do not have a marketing plan. Around 50% of new businesses launch without any form of marketing or advertising budget. 1 in 3 new businesses don’t understand what marketing is or what role it plays for new companies. Sadly I don’t find the results all …
50% Of New Businesses Launch Without Any Marketing Budget Read More »
Who do you write about in your posters, fliers, brochures and web-site? If your copy is mainly about you, your business and your products then you may be reducing the effectiveness of your copy. People like reading about themselves. They like to imagine themselves enjoying the benefits of dealing with you. They are a lot …
Me Me Me Me – Does Your Business Have A Customer Focused Approach To Marketing? Read More »
It is more than 80 years since Henry Ford wrote: Any customer can have a car painted any colour that he wants so long as it is black. Ford, My Life and Work, Chapter IV. We are all used to an infinite choice in anything we consider buying. Therefore, new and growing businesses must think …
